- Effective User Targeting
- Shown At First Sight
SEM in comparison to SEO brings business higher visibility in the search engine ranking. Search engines like Google provide businesses with 4 advertising spaces listed first in search results. The advantage of SEM is the ability to target the potential users, because they are getting exactly what they are searching. However, SEM isn't all about the money, if there is no trafficking to certain keywords, the expenses are also merely sitting there in the campaign.
Ad Copy Creative Writing
Based on the goals of each brand, the advertising model can different as there is CPC (Cost per click), CPM (Cost per thousand impression), CPA (Cost per action) and more. There are also differences based on industry to industry depending on the competitiveness of keywords
Although businesses that aren't suitable for SEM is quite limited, SEM is highly suitable for industry that have an precise targeting for product and services, such as e-commerce, insurance or B2B. For FMCG or food industry related businesses, effectiveness of SEM is lessen
Bidding price is one of many factors. Your bidding strategy, competition, creative, CTR, even landing page will affect your final ranking and impression share.
SS have digital marketing expert from a 4A marketing agency to bring you the most knowledge and precision from keyword planning to ad operation.